Coca-Cola's Greetings Across South Asia Through AI Art Campaign

Coca-Cola has unveiled a blend of art and technology allowing consumers to send personalized greetings to their loved ones, the campaign being active in Nepal, India, Bangladesh, Sri Lanka, and Bhutan. In collaboration with OpenAI's DALL-E and GPT-4 models, the company aims to bridge the gap between culture, creativity, and technology.

Pratik Thakar, Global Head of Generative AI at Coca-Cola, shared his thoughts on the initiative: "The Create Real Magic platform encourages consumers to utilize AI for generating unique artwork incorporating iconic elements from Coca-Cola's archives. These will demonstrate that we are humble and iconic, authentic yet magical perfectly capturing the celebration of people and culture through AI. 

Coca-Cola has long been an integral part of customers' celebrations, and this year they introduce an inventive approach for crafting personalized Deepawali messages. Wish cards featuring vibrant diyas, iconic auto-rickshaws , Coca-Cola cans and bottles, and colorful rangolis allow consumers to design a one-of-a-kind piece that captures the essence of festivities in the selected regions for the campaign.

Brad Lightcap, COO of OpenAI, praised the innovative spirit of Coca-Cola in his statement: "The Create Real Magic platform embodies the joy of the festive season while highlighting an impressive fusion of technology and creativity through the utilization of DALL·E and GPT-4."